Next Wave portfolio company, The Oxford Research Agency (TORA), makes strategic acquisition.
The Oxford Research Group has acquired the rights to a unique market research tool which will strengthen the agency’s delivery of insights into the potential for its client’s new product launches.
The acquisition represents a significant opportunity for growth for the agency as it will enable the company to respond more quickly to its clients needs.
The acquisition will make The Oxford Research Group one of only 4 UK market research companies with in-house capabilities in volume estimation.
