The Oxford Research Agency (TORA) has made a number of appointments and promotions as part of its strategy for continued growth.
Richard Mills joins as Research Director, having previously been on the Board at MMR Research Worldwide. Before that, he worked at Mars, Rothmans, and Allied Domecq.
Sarah Heather takes up the post of Associate Director after eight years working in FMCG adhoc NPD research at Conquest.
At Mimosa, the firm’s new qualitative division – Sunita Bhabra joins from Kids Research, with more than 12 years’ experience in FMCG, NPD, media and social research.
In addition, Teresa Pereira joins as Research Executive from Marktest, Portugal; Bethany Shinkins joins as Trainee Statistician with an MSc in Applied Statistics and Data Mining and a BSc in Psychology; and Jigna Naik joins as Senior DP Executive having previously held several DP and operations roles in the UK and India.
Joint MD Andrew Tharme comments: ‘We are delighted that we are in a position to continue to recruit talent into our business. Richard and Sarah bring with them a combined total of over 30 years FMCG NPD experience, whereas, Sunita brings with her rare expertise in kids’ qualitative research.’
With regard to existing staff, Stuart Wright has been promoted to the role of Research Manager in the Customer Experience team, while Irene Koumi moves up to the post of Research Executive in the FMCG team.
Tharme added that both promotions reflect the pair’s ‘tremendous performance’ and are thoroughly deserved.
TORA conducts ad hoc and tracking work covering FMCG, transport, education, local government and retail research.
Web sites: www.tora.co.uk and www.mimosa-qual.com
