TORA announces Simply Zesty investment

Next Wave Partners’ portfolio company makes strategic investment in social media

12th May 2010 – Next Wave Partners’ portfolio company, The Oxford Research Agency (TORA) has acquired a significant minority stake in Simply Zesty, Ireland’s largest social media agency.  Simply Zesty is a fast growing pure-play social media and online PR agency which boasts a client list including Vodafone, Nokia, Universal Films and The Body Shop.

TORA is a strategic market research consultancy which supports its global FMCG clients in making mission critical marketing and capital investment decisions.  TORA’s work typically focuses on enhancing new product launches, predicting product volumes and optimising the marketing mix.  The partnership with Simply Zesty will add a social media dimension to TORA’s research.

Peter Wood, of Next Wave Partners who will represent TORA on Simply Zesty’s board of directors says, “We believe cutting edge agencies such as Simply Zesty will be the key beneficiaries of the shift in marketing budgets towards social media.  TORA’s investment in Simply Zesty has created huge opportunities for both companies to exploit this market growth.”

Chris Sinclair, TORA’s CEO says “The coming together of Simply Zesty and TORA gives us the opportunity to redefine research.  We are delighted to be helping Simply Zesty to grow, and excited about bringing to market a dynamic new approach to new product development, customer satisfaction and social media public relations.”

Dublin based Simply Zesty was founded by Niall Harbison and Lauren Fisher.  Managing Director Lauren Fisher says, “We’re delighted to take on this strategic investment from TORA.  We already have some exciting projects lined up that will enable us to use social media in a completely new way.”

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