Specialist plastics packaging technology business Petainer has won a contract to supply recyclable PET bottles to brand owner Winnington, the company behind KickUp drinks.
Petainer’s plant at Lidköping in Sweden is to manufacture 33 centilitre bottles – opaque white for KickUp energy drinks and transparent green for KickUp ‘functional water’. They will be delivered to Winnington’s plant in Borås for filling.
Petainer is focussed on sustainable technologies. It aims to support brand owners in their drive to lower their carbon footprint by offering consumers an ecological packaging alternative while also supporting brands with packaging that boosts sales.
PET can have a significantly lower ‘carbon footprint’ than equivalent glass packaging, generating up to 77 per cent less greenhouse gases and using up to 58 per cent less energy. For drinks such as KickUp that may be consumed away from home – at the gym, for example, or whilst running or cycling – PET also offers benefits in terms of reduced weight and resistance to breakage.
Designers and technologists at Petainer have worked closely with Winnington to refine the KickUp bottle design. This collaboration has developed a container which is easier to produce than the company’s previous bottle yet which gives a striking ‘on shelf’ presence to promote the brand in retail outlets.
Richard Svensson, operations manager at Winnington, said: “Petainer was able to re-engineer the bottle design to ensure we consistently get a high quality recyclable container which reflects the brand identity.”
