Newly merged agencies, SPA and Future Thinking, have expanded into Europe with the appointment of Adeline Baret to head the newly opened French office, based in Paris.
As head of FMCG research, Europe, Baret has impressive credentials, having spent a decade in senior positions at Kraft Foods France, and a further nine years at Numsight, an independent market research agency in France, where she has been working with clients across Europe, including Russia and Turkey.
The opening follows the merger, in September, of SPA and Future Thinking (formerly The Oxford Research Agency, or TORA) to form an international agency with a £13m+ turnover.
“Adeline brings our clients a huge wealth of experience in sensory testing and product optimization, and she is already working on specific engagements for us in France, Italy, the Netherlands and Spain,” said Jon Priest, CEO.
“France is a great market for NPD – and very different in terms of things such as eating and drinking culture from the UK. This makes the French market so exciting from a new product development point of view. Adeline’s arrival makes us even better suited to help our clients who need our expertise in Europe. Coupled with the recent opening of the US office, our international plans are now well underway and starting to produce results”.
For further information on our French office and European offering please contact Adeline Baret on +33(0)1 73 02 82 03 or at adeline.baret@futurethinking.com:
Future Thinking
117 avenue Victor Hugo
92100 Boulogne-Billancourt
France
t. +33(0)1 73 02 82 03
