The BBC has named the 37 agencies on its new audience research roster, which will stand for a minimum of two years beginning in the third quarter this year.
As reported in the UK market research trade magazine, Research Live.
Agencies were invited to pitch for two lots, A and B, broadly split in the scale of the projects they might be called on to carry out.
GfK NOP, ICM Research, Ipsos Mori, Kantar Media, Simpson Carpenter and SPA Future Thinking qualified under Lot A, which covers a wide range of work up to an including large-scale continuing fieldwork.
The remaining 31 agencies appointed under Lot B, the specialist offering, are:
|2CV||Beaufort Research||Dipsticks Research|
|Discovery Research||EdComs||eDigital Research|
|Essential Research||Flamingo||Hall & Partners Europe|
|Illuminas||Jigsaw Research||MTM London|
|NatCen||Optimisa Research||Oxygen Brand Consulting|
|Panter Research||Pinto and Price Associates||Populus|
|Razor Research||Research Now||Sherbert Research|
|Sparkler||Terrington & Company||The Knowledge Agency|
|The Mindful Group (Blinc)||Truth Consulting||Tuned In Research|
|TWResearch||Voodoo Research||What People Want|
James Holden, head of audiences for the public broadcaster, said: “The BBC conducts a variety of research projects each year to understand what our audiences want and value, and the insights gained are an essential part of how we create quality content. These projects vary in scale, audience focus and methodology and we knew we would need a wide range of skills and expertise to fulfil our requirements.
“The sheer number of high-quality proposals from agencies wanting to work with the BBC is a testament to the health of the industry in the UK. As a result, we are very happy indeed with the calibre of agencies who we have appointed to our final roster.”
Re-tendering of the roster began in November. The new roster will be in place for two years, with an option to extend by a further two years.