Market research group SPA Future Thinking has launched The Analytics Hub, a company offering data and statistical expertise for clients ranging from small market research agencies through to branding shops.
The Analytics Hub offers a full range of analytic methodologies, including segmentation, statistical modelling, dashboard and visualisation, conjoint and discrete choice analysis as well as forecasting and data mining, as part of its service.
Dan Hillyard, is heading up a four-strong team as managing director of the new entity.
‘Our ethos for The Analytics Hub is to provide top-quality statistical and analytical expertise while working in a highly consultative and supportive way,’ said Hillyard. ‘Analytic methodologies are often challenging, and we’ll make it easy for clients to access high-end analytics to generate insights and solve problems.
‘Our team has solid credentials, with 40 years’ combined experience working on a wide range of research, marketing data and forecasting projects,’ said Hillyard.
Jon Priest, CEO of SPA Future Thinking, added: ‘We’ve got an invaluable analytic resource at SPA Future Thinking, and by launching The Analytics Hub as an autonomous company, we’re making that expertise more widely available and recognising the growing importance of analytics for insight and marketing.’
The Analytics Hub opens its doors for business on Wednesday 14th September 2011. For a full range of methodologies and more information on the service, visit www.theanalyticshub.com or contact Dan Hillyard on +44 (0)1865 336 400.