Future Thinking

Future Thinking provides its clients with insight across NPD and brand development, media and marketing communications, and customer experience analysis.  The business serves an increasingly international client base, which includes leading brands such as Unilever, BMW and McDonalds; with an emphasis on specialist data science and analytics products.

Next Wave has made a series of strategic acquisitions to form Future Thinking, which is now one of the largest private insight agencies in the UK; growing revenue and earnings more than four times under our ownership.  Future Thinking is headquartered in London with offices in Paris, Oxford and Sofia, Bulgaria.