Next Wave leads a £6.5m investment round into its insight and analytics portfolio company, Future Thinking.

18th June 2018

Next Wave Partners today announced that it has led a £6.5 million investment round, with a £5 million investment from its Fund, and co-investment of £1.5 million from Beechbrook and Access Capital Partners, into Future Thinking.

Future Thinking is an award-winning insight and analytics consultancy that provides its clients with business intelligence across product and brand development, media and marketing communications, and customer experience analysis. Through its rapidly growing, wholly owned Sofia-based subsidiary, GemSeek Consulting, Future Thinking is a leader in data science and advanced analytics applied to customer experience, brand & loyalty research, market assessment, product testing, competitive intelligence, and interactive data solutions.

Jonathan Brod, Managing Partner of Next Wave Partners stated; “We are delighted to announce this significant investment into Future Thinking. Our vision of bringing GemSeek’s advanced data analytics capabilities to Future Thinking’s international customer base is bearing fruit, and we believe the combined group is now poised for a new phase of sustained above-market growth.”

Strata Technology Partners LLP, Taylor Wessing and Mazars advised Future Thinking and its shareholders on the transaction.

About Future Thinking:
Future Thinking is an insight and analytics consultancy. As an expert in cutting through data, Future Thinking presents user-friendly findings that enable clients to identify industry insights that are critical to the success of their growing businesses. For over a decade Future Thinking has been providing strategic research and actionable insights to a growing number of large enterprises and public sector clients including leading brands such as Unilever, BMW and McDonalds. Future Thinking, which has offices in London, Oxford, Paris and Sofia, is now one of the fastest growing and largest independent business intelligence and data analytics companies in Europe with more than 300 employees. For more information: and

About Next Wave Partners:
Next Wave Partners is a transformational growth capital private equity investor backing fast growing business services and consumer companies in the UK. Its portfolio also includes The Delivery Group, one of the UK’s fastest growing e-commerce logistics companies, Fox International and Roof-Maker. For further information, please visit or contact Jonathan Brod at or on +44 (0) 203 005 7535.

About Strata Partners:
Founded in 2002, Strata Technology Partners LLP (“Strata Partners”) is an independent corporate finance partnership headquartered in London that provides buy side and sell side mergers and acquisitions advice and capital raising services to technology and science-enabled businesses across the globe. Strata Partners has a track record of advising in the market research industry going back to 2009, and has been advising Future Thinking on fundraising and a variety of acquisition opportunities since 2015. Learn more about Strata at

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