Fox International raises substantial expansion capital

The management of Fox International, the largest privately owned fishing tackle company in Europe, are pleased to announce a significant investment in the company led by Next Wave Partners and supported by Pricoa Capital Group; both leading growth capital investors.

London 28th July 2014

Along with the senior management team, Cliff Fox will retain a substantial stake in the business and will remain involved in the future success and direction of the business.

This investment will allow Fox International to continue its highly successful innovation programme, upgrade and improve customer service and expand into new geographical markets. Commenting Cliff said “I’m really delighted to be partnering with Next Wave Partners and I look forward to the next stage in the continuing success of the company.”

Jonathan Brod, Managing Partner of Next Wave Partners commented: “We areexcited to be investing in Fox and look forward to supporting Cliff and his team in continuing to expand their high quality business. Our investment will enable Fox to capitalise on opportunities across Europe and will accelerate their already strong growth in new markets.”

Matthew Harvey, Vice President of Pricoa Capital Group commented: “Fox is led by a strong and innovative management team who have established the Fox brand as a market leader.  Coupled with Next Wave’s investment and sponsorship, Fox is well placed to achieve its further growth ambitions and Pricoa is excited to support this growth.”

For further information please contact:

Fox International: David Algar, Executive Chairman: +44 (0) 774 063 4732,

Next Wave Partners: Jonathan Brod: +44 (0) 203 005 7535,

Pricoa Capital Group: John Chartier: +1 (973) 802 9829,


Notes to Editors:

Fox International is the largest privately owned fishing tackle company in Europe with a reputation for product leadership and innovation.

Next Wave Partners is a growth capital investor which backs fast growing business services and consumer companies in the UK and Northern Europe. Its portfolio also includes Secured Mail, one of the UK’s fastest growing e-commerce logistics companies, SPA Future Thinking, one of the UK’s largest private market research agencies and Petainer, one of Europe’s leading packaging companies.

Pricoa Capital Group is a trading name of Prudential Investment Management, Inc. USA, the principal asset management business of Prudential Financial, Inc. Prudential Financial, Inc is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom. Pricoa has been investing in private placements for more than 70 years, managing a US$68 billion portfolio (as of 31/3/14) of private placements and investing up to US$12 billion, annually, in senior debt and mezzanine/equity.

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